About the Founder: A Legacy of Affordability & Excellence
At Energy Vice, we don’t just sell solar; we carry forward a three-generation Alberta legacy. My grandfather and father founded Rosie’s, a business built on the principle that essential goods should be accessible to everyone—famously keeping prices under $4.99. My grandmother furthered this legacy of service, earning prestigious government awards for her dedication and impact.
I was raised with those same values: Integrity, Hard Work, and Radical Affordability.
After achieving high accolades in my academic career and gaining deep experience in the solar sector, I realized that the "big players" in energy were leaving regular Albertans behind. I founded this brokerage to change that. By specializing in high-efficiency 2.4/kW systems and leveraging the Clean Energy Improvement Program (CEIP), I am bringing solar to our neighbors at half the traditional market rate—guaranteeing 30% to 50% savings and an end to utility inflation.
Why Join the Team? We Build Leaders.
I’m not just looking for employees; I’m looking for "drivers"—the next generation of energy leaders in Alberta. I’ve invested thousands of dollars to build a training system that turns students into experts. If you have the drive, I have the vehicle (literally and figuratively) to get you to the top.
The Perks of Working with a 10x Growth Brokerage:
Performance Bonuses: We reward results. When you help a family save, you get paid.
Top-Tier Incentives: High-performers have access to company resources, including our fleet of vehicles and advanced tech tools.
Free Tuition Program: I believe in the power of education. For our top-performing students, I will cover your tuition costs. We invest in the people who invest in our mission.
Professional Mentorship: You’ll be trained 5 days a week (3 days in the field, 2 days in the workspace) by a founder who is currently scaling to 150 projects per month.
We are narcissistically focused on one thing: Winning for our clients and our team. If you’re ready to stop looking for "just a job" and start building a career with a company that has Alberta in its DNA, you’re in the right place.
A Note on Our Partnership
We operate with total transparency. All our projects are executed in partnership with CEIP Qualified Contractors and monitored for the highest safety standards. We don't just follow the rules; we set the standard.
Revolutionizing residential solar
At Energy Vice, we saw a solar industry riddled with complexities. Homeowners faced unclear pricing, unexpected fees, and sales approaches focused on quick wins. We started Energy Vice to offer a clear alternative: honest, predictable, and inflation-proof energy solutions designed for the long haul. We believe in empowering homeowners with transparency, ensuring they understand every step of their solar journey without pressure or surprises.
Solar: the smart choice for tomorrow
Solar isn't just an option; it's a necessity for the future. Energy costs are continually rising, tethered to inflation and an aging grid. Solar provides predictable, locked-in energy costs, protecting you from future hikes. With increasing grid instability and extreme weather, solar, especially paired with battery storage, offers unparalleled independence and resilience. Technology has advanced dramatically, making panels more efficient and durable. As governments and consumers move towards electrification, solar positions you ahead of the curve, ensuring a sustainable and independent energy future for your home.
Setting a new standard for solar
Our ultimate goal at Energy Vice is to redefine what 'solar' means. We're moving beyond industry gimmicks and fine print to establish a new standard of transparency, stability, and genuine long-term value. For homeowners, this means solar you can truly trust—with clear pricing, no hidden fees, and no inflation surprises. We aim to be known as the company that proved solar can be honest, scalable, and people-first, achieving high-level success while prioritizing integrity in Edmonton and across Alberta.